Invista invokes secret of the lotus for new Stainmaster
National campaign supporting launch Kennesaw, Ga.-Since the time it first introduced Stainmaster in 1986, Invista knows all too well how groundbreaking technology supported by a powerful marketing program can spark life back into the industry. A

 Columbia Flooring undergoes "extreme makeover"
Dallas-Columbia Flooring has undergone an extensive makeover of its brand, strategically developing a well-edited hardwood product line focused on new, fashionable, quality flooring, while simultaneously unveiling a new branding approach incorporated into

CCA Global groups channel efforts on driving traffic
Flooring America/ Flooring Canada: Focus on training, technologyNashville, Tenn.-Flooring America/ Flooring Canada must be doing something right. Not only has the group increased membership by 30 and locations by 57 over the last 12 months in a
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Gerflor acquires flooring distributor
Atlanta-The Gerflo r Group has announced the acquisition of Architectural Floor Systems (AFS) of Chicago. The purchase includes AFS in its entirety (commercial and sports divisions). Financial terms of the transaction have not yet been disclosed. Gerflor,

Tarkett N.A. appoints Cralley president, residential business Laverdure to head Canadian operations
Chagrin Falls, Ohio-Bill Cralley has been picked to head Tarkett"s North American residential business, it was announced recently by Jeff Buttitta, president and CEO of Tarkett North America. The appointment is part of an effort to provide dedicated leade

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